A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue
Box Number	11
Report Number	305.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1958 Find out more about this year
Document Type	Proposal
Industry	Household Goods; Personal Products
Commissioned by	Crown Zellerbach Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Crown Zellerbach Corporation Go to Business Biographies
Brand	Chiffon
Method	Interview; Questionnaire; Test
Keywords	packaging, paper product, toliet paper, paper towel, table napkin, tissue paper, buyer motivation, design, color, product personality, gender, masculinity, feminity, brand association, projective techniques, corporate image, customer profiling, testing Go to Glossary
Language	English
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