A proposal for a motivational research study into the promotion problems of Catesby's department store - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study into the promotion problems of Catesby's department store
Box Number	55
Report Number	1230A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Clifford Bloxham & Partners Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Catesby's
Method	Interview; Observation; Test
Keywords	department store, shopping, female consumer, housewife, corporate image, old fashioned, social status, personality profiling, product personality, competitor analysis, merchandising, furniture Go to Glossary
Language	English