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Title A proposal for a motivational research study of Stix, Baer and Fuller sales, advertising and merchandising
Box Number 15
Report Number 403A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Stix, Baer and Fuller Company
Conducted by Institute for Research in Mass Motivations, Inc.
Place Montrose, New York
Method Interview; Observation
Language English