A proposal for a motivational research study of Stix, Baer and Fuller sales, advertising and merchandising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of Stix, Baer and Fuller sales, advertising and merchandising
Box Number	15
Report Number	403A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Stix, Baer and Fuller Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Method	Interview; Observation
Keywords	consumer, department store, shopping, retail, sales, salesman, merchandising, advertising, public relations, product personality, brand association, customer profiling, men, male consumer, testing, projective techniques Go to Glossary
Language	English