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Title A proposal for a motivational research study of adult attitudes towards Cheerios
Box Number 24
Report Number 637A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by General Mills, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Cheerios
Method Interview; Test
Keywords
Language English