A proposal for a motivational research study of consumer attitudes toward disposable cups and plates: paper, plastic, paper-plastic combinations and "other synthetics" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of consumer attitudes toward disposable cups and plates: paper, plastic, paper-plastic combinations and "other synthetics"
Box Number	83
Report Number	1875A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1965 Find out more about this year
Document Type	Proposal
Industry	Manufacturing; Food and Drink
Commissioned by	Hicks & Greist, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Dixie
Method	Interview
Keywords	tableware, public opinion, plastic, paper product, design, hygiene, children, housewife, female consumer, packaging, drinking cup, corporate image, attitude Go to Glossary
Language	English