A proposal for a motivational research study of the Fairmont brand personality and its relationship to the sales and advertising problems of the Fairmont Foods Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the Fairmont brand personality and its relationship to the sales and advertising problems of the Fairmont Foods Company
Box Number	19
Report Number	521A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Fairmont Foods Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Fairmont Foods Company Go to Business Biographies
Brand	Fairmont
Method	Interview; Observation; Test
Keywords	brand association, food, packaging, design, product personality, corporate image, competition, competitor analysis, advertising, social status, ideal brand model, social class, sales, media, psychometric testing, projective techniques Go to Glossary
Language	English