A proposal for a motivational research study of the advertising and promotional problems of the Leather Industries of America - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the advertising and promotional problems of the Leather Industries of America
Box Number	19
Report Number	503A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1954 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Leather Industries of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Leather Industries of America Go to Business Biographies
Method	Interview; Observation; Test
Keywords	leather goods, leather industry, advertising, promotion, buyer motivation, pricing, clothing, fashion, shoes, color, product personality, ideal brand model, stereotype, social status, symbolism, signs and symbols, target market, customer profiling, family, luxury, media, point-of-purchase display, psychometric testing, projective techniques Go to Glossary
Language	English