A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars
Box Number	19
Report Number	499.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1956 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Dodge Division, Chrysler Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chrysler Motor Corporation Go to Business Biographies
Brand	Dodge
Method	Interview; Observation; Test
Keywords	automobile, car, brand, manufacturing, design, sales, advertising, promotion, young adult consumer, family, target market, product personality, brand association, pricing, competitor analysis, gender, ideal brand model, stereotype, brand loyalty, automobile dealer, word-of-mouth advertising, women, female consumer, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A proposal pilot study on Chrysler Memo on Film Presentations of What the Doctor Ordered