A proposal for a motivational research study of the home gardener - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the home gardener
Box Number	77
Report Number	1698A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1963 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	Geigy Chemical Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company Go to Business Biographies
Brand	Geigy
Method	Interview; Test
Keywords	gardening, brand choice, public opinion, pesticide, pest control, insecticide, personality profiling, male consumer, buying habits, buyer motivation, attitude, family, self-image, corporate image, packaging Go to Glossary
Language	English