A proposal for a motivational research study of the men's hosiery market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the men's hosiery market
Box Number	87
Report Number	1963A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1966 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	E. I. du Pont de Nemours & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Questionnaire
Keywords	male consumer, purchasing, clothing, hosiery, marketing, consumer trend, fashion, color, fabric, design, buying habits, buyer motivation, symbolism, socks Go to Glossary
Language	English
Document linked to	Soxology - a strategy for stimulating sock sales