A proposal for a motivational research study of the sales, advertising and merchandising problems confronting Arnold's white bread - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study of the sales, advertising and merchandising problems confronting Arnold's white bread
Box Number	16
Report Number	423A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Arnold Bakers, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Arnold Bakers, Inc. Go to Business Biographies
Brand	Arnold
Method	Interview; Test
Keywords	bread, food, sales, newspaper advertising, product personality, brand association, ideal brand model, customer profiling, attitude, packaging, competitor analysis, testing, projective techniques Go to Glossary
Language	English