A proposal for a motivational research study of the sales and advertising problems of Mazola - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of Mazola
Box Number	24
Report Number	634A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Corn Products Refining Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Corn Products Refining Company Go to Business Biographies
Brand	Mazola
Method	Interview; Observation; Test
Keywords	housewife, oil, food, female consumer, sales, advertising, cookery, women, social status, word-of-mouth advertising, ideal brand model, color, brand loyalty, packaging, labeling, promotion, projective techniques, psychometric testing Go to Glossary
Language	English