A proposal for a motivational research study of the sales and advertising problems of Miltown - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of Miltown
Box Number	24
Report Number	659A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1955 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Wallace Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wallace Laboratories Go to Business Biographies
Brand	Miltown
Method	Interview; Test
Keywords	drug, pharmaceutical, medicine, doctor, physician, advertising mail, corporate image, social status, medical ethics, language, salesman, sales person, packaging, labeling, psychometric testing, projective techniques Go to Glossary
Language	English