A proposal for a motivational research study of the sales and advertising problems of Oh Henry! candy bars - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of Oh Henry! candy bars
Box Number	19
Report Number	510.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Aubrey, Finley, Morley & Hodgson, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Curtiss Candy Company Go to Business Biographies
Brand	Oh Henry!
Method	Interview; Test
Keywords	candy, confectionary, food, chocolate, customer profiling, brand preference, gratification, fear, childhood, food habits, social status, ideal brand model, product personality, brand association, retailer, packaging, advertising, shelf display, symbolism, promotion, media, psychometric testing, projective techniques, buyer motivation, target market, salesman, vending machine Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the sales and advertising problems of Oh Henry Candy Bars