A proposal for a motivational research study of the sales and advertising problems of State Loan and Finance Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of State Loan and Finance Company
Box Number	28
Report Number	765A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Robert M. Gamble, Jr., Inc., Washington, D.C.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	State Loan and Finance Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	bank, finance, loan, money, borrowing, guilt, fear, corporate image, brand association, ideal brand model, high income consumers, upper class, social class, women, female consumer, housewife, management, word-of-mouth advertising, advertising, promotion, logo, projective techniques, psychometric testing Go to Glossary
Language	English