A proposal for a motivational research study of the sales and advertising problems of manufacturing retail confectioners - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of manufacturing retail confectioners
Box Number	24
Report Number	668A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Associated Retail Confectioners (Chicago, Illinois)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Associated Retail Confectioners Go to Business Biographies
Method	Interview; Observation; Test
Keywords	candy, confectionary, retail, retailer, sales, advertising, customer profiling, guilt, fear, childhood, family, social status, ideal brand model, packaging, point-of-purchase display, window display, symbolism, signs and symbols, projective techniques, psychometric testing Go to Glossary
Language	English