A proposal for a motivational research study of the sales and advertising problems of the American Sheep Producer's Council - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of the American Sheep Producer's Council
Box Number	24
Report Number	669A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture; Food and Drink
Commissioned by	Botsford, Constantine & Gardner, San Francisco, California
Place	Croton-on-Hudson, New York
Company	American Sheep Producer's Council, Inc. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	livestock, lamb, meat industry, buyer decision process, brand association, children, child consumer, customer profiling, pricing, media, advertising, sales, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Letter re: research study Proposal for part III (restaurants) of the motivational research study of the sales and advertising problems of the American Sheep Producer's Council, Inc Preliminary memo on lamb progress report A motivational research study of the sales and advertising problems of the American Sheep Producer's Council, vol. I A motivational research study of the sales and advertising problems of the American Sheep Producer's Council, vol. II Material submitted to Botsford, Constantine & Gardner for the American Sheep Producer's Council