A proposal for a motivational research study of the sales and merchandising of Arbogast & Bastian meat products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and merchandising of Arbogast & Bastian meat products
Box Number	60
Report Number	1332A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1960 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Arbogast & Bastian, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Arbogast & Bastian, Inc. Go to Business Biographies
Brand	Arbogast & Bastian
Method	Interview; Observation; Test
Keywords	food, meat, housewife, processed food, female consumer, merchandising, promotion, consumer trend, buyer motivation, marketing, price, pricing, reputation, brand choice, name, psychometric testing Go to Glossary
Language	English