A proposal for a motivational research study on American attitudes toward South Africa and South Africans - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on American attitudes toward South Africa and South Africans
Box Number	57
Report Number	1274A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	South African Foundation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	South African Foundation Go to Business Biographies
Method	Interview; Test
Keywords	apartheid, ethnic attitude, public opinion, tourism, race relations, international relations, foreign affairs, racial tension, race discrimination, government, psychometric testing Go to Glossary
Language	English