A proposal for a motivational research study on Cussons' Imperial Leather toilet soap - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study on Cussons' Imperial Leather toilet soap
Box Number	50
Report Number	1089A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1958 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Osborne-Peacock Co., Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Cussons Go to Business Biographies
Brand	Imperial Leather
Method	Interview; Test
Keywords	consumer, soap, housewife, female consumer, washing, bathing, packaging, promotion, marketing, product personality, age, sex, femininity, brand loyalty, brand choice, word-of-mouth advertising, psychometric testing Go to Glossary
Language	English