A proposal for a motivational research study on Kit-E-Kat cat food - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on Kit-E-Kat cat food
Box Number	45
Report Number	1010A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1957 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Petfoods Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Petfoods, Ltd. Go to Business Biographies
Brand	Kit-E-Kat
Method	Interview; Observation; Test
Keywords	cat, pet food, animal food, household, children, family, brand choice, corporate image, market segmentation, marketing, competitor analysis, product personality, veterinary, health, diet, psychometric testing Go to Glossary
Language	English
Document linked to	Overcoming resistances to tinned cat food / a motivational research study on Kit-E-Kat