A proposal for a motivational research study on Nescafe instant coffee - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on Nescafe instant coffee
Box Number	45
Report Number	1009A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1957 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Saward & Baker Company Limited.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nescafè
Method	Interview; Observation; Test
Keywords	beverage, coffee, housewife, household product, grocery trade, grocery shopping, competitor analysis, brand choice, market segmentation, social status, marketing, modernity, female consumer, personality profiling, psychometric testing, tea Go to Glossary
Language	English
Document linked to	Translation of a proposal for a motivational research study Report on a motivational research study for Nescafe Nescafe Holland packaging and advertising slogans / a motivational research study The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market Final report of the packaging, label and name test on the Swedish coffee study Attitudes to Nescafe A progress report on a motivational research study for Nescafe instant coffee Report on a motivational research study for Nescafe