A proposal for a motivational research study on full utilization of the Steinberg staff - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study on full utilization of the Steinberg staff
Box Number	26
Report Number	702A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Steinberg's Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Steinberg's, Ltd. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	employee attitude, employee morale, employee motivation, supermarket, retail, retailer, testing, research, brand association, communication, projective techniques Go to Glossary
Language	English