A proposal for a motivational research study on men's clothing - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study on men's clothing
Box Number	82
Report Number	1842A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1965 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	J. Hepworth & Son, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	J. Hepworth & Son, Ltd. Go to Business Biographies
Brand	Hepworths'
Method	Interview; Questionnaire
Keywords	corporate image, male consumer, advertising, clothing, shopping, purchasing, fashion, social psychology, color, design, masculinity, women, age, buying habits, buyer motivation Go to Glossary
Language	English
Document linked to	A psychological study of men's attitudes towards clothing and clothing shops