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Title A proposal for a motivational research study on the automobile climate in Canada
Box Number 73
Report Number 1606A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Automotive
Commissioned by MacLaren Advertising Co., Ltd.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand General Motors
Method Interview; Focus Group
Keywords
Language English
Document linked to The present automobile climate in Canada / based upon a pilot study
The present automobile climate in Canada - executive summary based upon a pilot study
The present automobile climate in Canada - summary of the main findings and practical applications based upon a pilot study