A proposal for a motivational research study on the avenues of potential growth in the market for milk - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the avenues of potential growth in the market for milk
Box Number	76
Report Number	1675A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1963 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Kenyon & Eckhardt, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	H. P. Hood, Co. Go to Business Biographies
Brand	Hood
Method	Test; Interview
Keywords	corporate image, milk, public opinion, dairy product, market share, consumer trend, advertising, health, nutrition, flavor, soft drink, tradition, female consumer, housewife, family, children, child consumer Go to Glossary
Language	English