A proposal for a motivational research study on the banking climate in Canada (revised) - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the banking climate in Canada (revised)
Box Number	53
Report Number	1178.3A (Rev.)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1960 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Bank of Montreal
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bank of Montreal Go to Business Biographies
Brand	Bank of Montreal
Method	Interview; Observation; Test
Keywords	name, corporate image, savings, loan, investment, banking, money, consumer trend, anxiety, guilt, family, slogan, finance, economic condition, competitor analysis, promotion, credit, social status Go to Glossary
Language	English
Document linked to	Creative problem analysis of suggested names for a credit plan Creative memorandum on the climate for savings Credit plan A creative analysis of suggested names for a credit plan A proposal for a motivational research study on the banking climate in Canada