A proposal for a motivational research study on the bowlers of today and an analysis of their motivations, orientations and satisfactions - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A proposal for a motivational research study on the bowlers of today and an analysis of their motivations, orientations and satisfactions
Box Number	68
Report Number	1486A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1961 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Brunswick Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Brunswick Corporation Go to Business Biographies
Brand	Brunswick
Method	Interview; Test
Keywords	exercise, consumer trend, male consumer, bowling, fitness, entertainment, buying habits, personality profiling, design, merchandising, corporate image, sport, social psychology, family, young consumer, teenager, teenage consumer Go to Glossary
Language	English
Document linked to	A progress memorandum on "who is the bowler?" A motivational research study on "who is the bowler?" Attitudes of bowling lane proprietors - a motivational research study - an addendum to: a motivational research study on: "who is the bowler?" "Who is the bowler?" additional statistical data - appendix III Motivational attitudes toward billiards A proposal for a pilot study of bowling establishment proprietors Motivational research study on bowlers Notes on some additional insights into the character and personality of the bowling lane proprietor and manager Proposal for a research study of the problems relating to the Negro bowler The Negro bowler - a pilot study on the motivations of the Negro bowler

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