A proposal for a motivational research study on the image of Guaranteed Sanitation, Inc. and the potential appeals for scientific pest control - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the image of Guaranteed Sanitation, Inc. and the potential appeals for scientific pest control
Box Number	69
Report Number	1497A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1962 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Smith/Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Guaranteed Sanitation, Inc. Go to Business Biographies
Method	Test; Interview; Focus Group
Keywords	corporate image, housewife, pest control, community, promotion, word-of-mouth advertising, price, pricing Go to Glossary
Language	English