A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades
Box Number	75
Report Number	1639A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1962 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Schick Safety Razor Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Schick Safety Razor Company Go to Business Biographies
Brand	Schick
Method	Interview; Test; Focus Group
Keywords	shaving, razor, purchasing, male consumer, promotion, personality profiling, quality, brand loyalty, young consumer, psychometric testing Go to Glossary
Language	English
Document linked to	A proposed research outline plan for Schick Safety Razor Company