A proposal for a motivational research study on the motivations of dentifrice purchase - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the motivations of dentifrice purchase
Box Number	71
Report Number	1533A - Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Unilever, Ltd.
Company	Unilever, Ltd. Go to Business Biographies
Brand	Gibbs
Method	Interview
Keywords	consumer trend, oral hygiene, toothpaste, purchasing, market segmentation, personality profiling, corporate image, packaging, symbolism, brand switching, buyer motivation, attitude Go to Glossary
Language	English
Document linked to	A proposal for a psychologically orientated market survey on dentifrice