A proposal for a motivational research study on the packaging problems of Sofskin, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the packaging problems of Sofskin, Inc.
Box Number	56
Report Number	1251A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Sofskin, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sofskin, Inc. Go to Business Biographies
Brand	Sofskin
Method	Interview; Observation; Focus Group
Keywords	beauty, brand loyalty, cosmetics, packaging, female consumer, housewife, marketing, supermarket, competitor analysis, quality, price, pricing, buying habits, personality profiling, age, word-of-mouth advertising Go to Glossary
Language	English