A proposal for a motivational research study on the present and future climate affecting catering and restaurant services - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the present and future climate affecting catering and restaurant services
Box Number	74
Report Number	1610A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1962 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	J. Lyons & Company, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	J. Lyons & Co., Ltd. Go to Business Biographies
Brand	Lyons
Method	Interview; Test; Focus Group
Keywords	restaurant, public opinion, marketing, brand preference, buyer motivation, consumer trend, attitude, tradition, family, buying habits, decor, modernity, music, price, pricing, corporate image Go to Glossary
Language	English