A proposal for a motivational research study on the present image and future market prospect of the Ironrite automatic ironer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the present image and future market prospect of the Ironrite automatic ironer
Box Number	28
Report Number	752.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Ironrite, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ironrite Inc. Go to Business Biographies
Brand	Ironrite
Method	Interview; Observation; Focus Group; Test
Keywords	ironing, household appliance, female consumer, women, housewife, fear, housekeeping, competition, word-of-mouth advertising, ideal brand model, promotion, brand awareness, sales, projective techniques, testing Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on the problems of Ironrite automatic ironers in the Detroit area