A proposal for a motivational research study on the present image of The Toronto Globe and Mail among readers and advertisers - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the present image of The Toronto Globe and Mail among readers and advertisers
Box Number	74
Report Number	1632A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1962 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Globe and Mail
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Globe and Mail Go to Business Biographies
Brand	Globe and Mail
Method	Interview; Test
Keywords	newspaper reading, newspaper publishing, newspaper advertising, corporate image, product personality, brand choice, buyer motivation, consumer trend, brand preference, promotion, community, gender Go to Glossary
Language	English
Document linked to	A motivational research study of the present image of the Toronto Globe and Mail