A proposal for a motivational research study on the psychological segmentation of medical doctors - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the psychological segmentation of medical doctors
Box Number	81
Report Number	1807A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1964 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Bristol Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bristol Laboratories Go to Business Biographies
Method	Interview; Test
Keywords	drug therapy, marketing, physician, doctor, sales, health, medicine, personality profiling Go to Glossary
Language	English