A proposal for a motivational research study on the sales and advertising problems of Alberto VO-5 hair dressing and conditioner and related areas dealing with hair and complexion care - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study on the sales and advertising problems of Alberto VO-5 hair dressing and conditioner and related areas dealing with hair and complexion care
Box Number	29
Report Number	782.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Geoffrey Wade Advertising
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Alberto-Culver, Co. Go to Business Biographies
Brand	V05
Method	Interview; Observation; Test
Keywords	beauty product, hair product, female consumer, women, sales, advertising, hairdresser, male consumer, men, individual, packaging, color, design, quality, pricing, brand, name, competition, competitor analysis, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Alberto V0-5 Hair Lite-ner A motivational research study of the sales and advertising problems of Alberto VO-5 Rinse-Away memo Proposal for a motivational research study of the sales and advertising problems of Alberto VO-5 hair dressing and conditioner A motivational research study on the sales and advertising problems of Rinse Away A creative analysis of Command - storyboard An MRP analysis of patterns of viewer response to a "Command" film strip

Previous Item Next Item