A proposal for a motivational research study on the sales and advertising problems of Concrete Limited - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the sales and advertising problems of Concrete Limited
Box Number	50
Report Number	1106A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1958 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate
Commissioned by	E. Walter George Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Concrete, Ltd. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	concrete, building material, house building, male consumer, promotion, construction, attitude, design, anxiety, competitor analysis, manufacturing Go to Glossary
Language	English