A proposal for a motivational research study on the sales and advertising problems of Hoffman television sets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the sales and advertising problems of Hoffman television sets
Box Number	18
Report Number	494A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Nov 1954; Dec 1954 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Anderson-McConnell Advertising Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Company	Hoffman Electronics Corporation Go to Business Biographies
Brand	Hoffman
Method	Interview; Observation; Test
Keywords	television set, sales, television advertising, advertisement effectiveness test, product personality, husband, wife, prestige, promotion, buyer motivation, brand, word-of-mouth advertising, guilt, color, family, buyer decision process, brand loyalty, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A motivational pilot study on the sales and advertising problems of Hoffman television sets Hoffman Research