A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres
Box Number	42
Report Number	959A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1958 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Maidenform, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Maidenform, Inc. Go to Business Biographies
Brand	Maidenform
Keywords	brassieres, lingerie, female consumer, underwear, buyer motivation, buyer behavior, sex, teenager, brand loyalty, social status, product personality Go to Glossary
Language	English
Document linked to	A motivational pilot study on Maidenform bras The motivating response patterns to two Maidenform and one Playtex commercials