A proposal for a motivational research study on the use of direct mail promotion - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the use of direct mail promotion
Box Number	73
Report Number	1607A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1962 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	General Motors Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Motors Corporation Go to Business Biographies
Brand	General Motors
Method	Interview; Focus Group; Test
Keywords	quality, automobile dealer, car, promotion, marketing, advertising, corporate image, consumer trend, brand choice, price, pricing, product personality, service station Go to Glossary
Language	English
Document linked to	A motivational research study on the use of direct mail promotion