The full content of this document is only available to subscribing institutions. More information can be found via

Title A proposal for a motivational research study to determine how to increase readership of the New York Herald Tribune
Box Number 81
Report Number 1812A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by New York Herald Tribune
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand New York Herald Tribune
Method Focus Group; Interview; Test
Language English