A proposal for a motivational research study to determine the best editorial appeals for the Houston chronicle in relation to competition - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study to determine the best editorial appeals for the Houston chronicle in relation to competition
Box Number	81
Report Number	1798A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1964 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Houston Chronicle
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Houston Chronicle Go to Business Biographies
Brand	Houston Chronicle
Method	Interview; Test
Keywords	newspaper advertising, periodical, newspaper reading, marketing, newspaper publishing, competitor analysis, social status, social psychology, gender Go to Glossary
Language	English