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Title A proposal for a motivational research study to determine the best editorial appeals for the Houston chronicle in relation to competition
Box Number 81
Report Number 1798A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Houston Chronicle
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Houston Chronicle
Method Interview; Test
Language English