A proposal for a motivational study of leisure time / its meaning, present uses, and future trends - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational study of leisure time / its meaning, present uses, and future trends
Box Number	59
Report Number	1300A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1960 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	B. F. Goodrich Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	B. F. Goodrich Company Go to Business Biographies
Brand	B. F. Goodrich
Method	Interview; Observation; Test
Keywords	automobile, car, leisure, economic condition, consumer trend, family, social psychology, attitude, symbolism, self-image, word-of-mouth advertising, modernity Go to Glossary
Language	English