A proposal for a motivational study of the marketing and advertising problems of Mrs. Wagner's pies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational study of the marketing and advertising problems of Mrs. Wagner's pies
Box Number	65
Report Number	1415A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Smith/Greenland Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wagner Baking Corporation Go to Business Biographies
Brand	Mrs Wagner's
Method	Interview; Test
Keywords	marketing, purchasing, frozen food, baked product, female consumer, housewife, attitude, brand awareness, flavor, corporate image, buying habits, consumer trend, price, pricing, packaging Go to Glossary
Language	English
Document linked to	Memorandum on tentative findings on Mrs Wagner's pies A motivational research study of the marketing and advertising problems of Mrs Wagner's pies