A proposal for a pilot motivational research study for Federal Industries - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a pilot motivational research study for Federal Industries
Box Number	62
Report Number	1364A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1960 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Federal Industries
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Federal Industries Go to Business Biographies
Brand	Federan
Method	Interview
Keywords	corporate image, leather, shoe, promotion, brand loyalty, attitude, fabric, word-of-mouth advertising, product personality, competitor analysis, brand choice, brand preference, name, price, pricing Go to Glossary
Language	English