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Title A proposal for a pilot motivational research study on the image of the Benner shopper and chain
Box Number 59
Report Number 1308A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Benner Tea Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Benner
Method Interview; Test
Language English