A proposal for a pilot motivational research study on the image of the Benner shopper and chain - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot motivational research study on the image of the Benner shopper and chain
Box Number	59
Report Number	1308A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1960 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Benner Tea Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Benner Tea Company Go to Business Biographies
Brand	Benner
Method	Interview; Test
Keywords	grocery shopping, supermarket, female consumer, housewife, corporate image, public opinion, attitude, buying habits, consumer trend, buyer motivation, brand choice, competitor analysis, community, social status, social class, economic condition, merchandising, color, design Go to Glossary
Language	English