A proposal for a pilot motivational study on a new filter cigarette - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot motivational study on a new filter cigarette
Box Number	75
Report Number	1663A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1963 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	American Tobacco Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Brand	Pall Mall
Method	Focus Group; Interview
Keywords	brand choice, cigarette filter, smoking, advertising, marketing, attitude, health, safety, quality, security, consumer trend, femininity, gender, female consumer Go to Glossary
Language	English
Document linked to	Proposal for follow-up research on Project Durham Project Durham phase II - a motivational research study A pilot motivational study on a new filter cigarette