A proposal for a pilot motivational study on the role of the dealer in the sale and merchandising of Royal portable typewriters - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot motivational study on the role of the dealer in the sale and merchandising of Royal portable typewriters
Box Number	62
Report Number	1365A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	Royal McBee Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Royal McBee Corporation Go to Business Biographies
Brand	Royal
Method	Interview
Keywords	typewriter, merchandising, market share, promotion, word-of-mouth advertising, corporate image, product personality, competitor analysis, gift, price, pricing, brand choice Go to Glossary
Language	English