A proposal for a pilot motivational study on the sales and packaging problems of McCormick spices and extracts - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a pilot motivational study on the sales and packaging problems of McCormick spices and extracts
Box Number	62
Report Number	1366A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1960 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Alan Berni & Associates, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	McCormick &, Co. Go to Business Biographies
Brand	McCormick
Method	Interview; Test; Focus Group
Keywords	brand choice, spice, female consumer, housewife, cooking, packaging, market share, buying habits, consumer trend, family, brand choice, label, brand preference, brand switching, psychometric testing Go to Glossary
Language	English